Bashbush brings business and orchestra expertise
to grow and diversify SFCV audience to sustainable scale
San Francisco, CA, May [24], 2012 - Mary Falvey, Chair of the Board of San Francisco Classical Voice (www.sfcv.org), today announced the appointment of Veronica Bashbush as Executive Director. Bashbush will start on June 18, 2012.
Since January 2011, Bashbush has served in senior strategic planning and operations roles at the Memphis Symphony Orchestra (MSO), most recently as Vice President of Strategic Planning and Projects. In this capacity, she has been responsible for developing and executing large-scale artistic, fundraising, and organizational projects such as the MSO's first International Conducting Competition, Community Assessment, and 2012 Assistant Conductor Search. She has also overseen strategic communications, directed budgeting processes, and worked directly with the board, musicians, and community leaders.
"We are extremely fortunate to have Veronica Bashbush as SFCV's Executive Director," said Falvey. "Her combination of business and nonprofit leadership experience, entrepreneurial spirit, firsthand knowledge of the classical music field, high energy, and passion for music makes her the ideal figure to take SFCV to the next level of growth in the Bay Area and beyond. Building upon our record of successes, Veronica will further develop our portfolio of content and services specifically to reach a younger, more diverse range of music lovers, while continuing to serve the community of aficionados who have supported SFCV since its founding."
"As the first website of its kind, SFCV is uniquely positioned to deploy its high-quality journalism and curated content to broaden the audience for classical music," stated Bashbush. "I look forward to working alongside SFCV's deeply committed board and first-rate staff to expanding the Bay Area's music-loving community through engagement with our site at a scale that is truly self-sustaining."
Bashbush is a 2010 graduate of the League of American Orchestra's Essentials in Orchestra Management seminar and previously served as a Kellogg Board Fellow for the Evanston Symphony Orchestra and as the Business Manager for the L.A. Metropolitan Brass Band. She holds an M.B.A from the Kellogg School of Management at Northwestern University. Prior to Kellogg, she worked as an aerospace engineer at Northrop Grumman.
A lifelong trombone player, Bashbush was inspired by her love of music to transition from engineering into orchestra management in 2007. Bashbush holds a B.S. in Mechanical Engineering from Stanford University and an M.S. in Aerospace Engineering from the Cal Poly, San Luis Obispo.
About San Francisco Classical Voice (www.sfcv.org) San Francisco Classical Voice (SFCV) is the Bay Area's leading source for classical music news, criticism, information, resources, and other forms of audience engagement. Its award-winning website includes a special section devoted to kids and families, as well as news, a searchable events calendar, editorial commentary, artist spotlights, concert reviews, and online listening opportunities. It seeks to increase the involvement of existing and new audiences by providing fresh insights and unique access to the world of classical music.
Founded in 1998 by Robert Commanday, critic of the San Francisco Chronicle for 38 years, SFCV was the first online publication of news and reviews in the country. In 2009, with its expanded offering - augmenting top-quality journalism with an array of information services - SFCV won a national award as one of the three top arts-journalism websites in the country from the USC/Annenberg School of Journalism and the NEA Arts Journalism Institute.